6. Pitch Letter: Good

November 9, 2005

Lisa Damast
Quigley PR
704 Commonwealth Avenue
Boston, MA 02215

Amalia Barreda
WCVB-TV
5 TV Place
Needham, Massachusetts
02492

Dear Amalia:

What looks like a “skateboard on steroids”? It’s a mountainboard, of course. A mountainboard is like a skateboard with suspension and air-filled tires and is used for the increasingly popular sport, mountainboarding. A sport, that is about to hit Boston Common and Bostonians in a real way.

On Wednesday, November 16, the mountainboarding industry will enter the mainstream with a kick-off celebration for its yearlong nationwide plan in Boston Common. The event, “Legend of the Sea vs. Legend of the Mountain on legendary land,” begins at noon and will feature some local snowboarding and skateboarding greats compete against each other mountainboarding on the Boston Common terrain. The campaign, aimed at college-age women, is open to everyone and will feature a simultaneous video cast of the same event also taking place in Central Park in New York City and ASA Mobile Skate Park in Los Angeles, California.

It is known that the Boston Channel (ABC affiliate) targets a female audience and is a leader in primetime programming. This event will surely have people wondering more about what mountainboarding is doing in a city and coverage will draw a local audience, college audience, and sports enthusiast audience. For more information, please feel free to contact me at 914-844-3908 or check out our website at http://offroadboardingmagazine.blogspot.com/. I look forward to discussing this with you.

Thank you.

Lisa Damast
VP, Publicity
Quigley PR