6. Pitch Letter: Bad

For a better example see the previous post.

Mr. Ron Leonardi; College Sports Reporter
The New York Times
(814) 870 1680
Ron.leonardi@timesnews.com

Dear Mr. Leonardi:

Please allow me to “pitch” a story at you for your NY Times report about Off Road Boarding.

Brian Bishop has a magazine called Off Road Boarding and truly has a love for this unknown extreme sport. He wants to mount a nation wide PR campaign to make the sport better known like snowboarding is. Off Road Boarding, also known as mountain boarding, is fun and thrilling.

With the spring season just starting, I thought that this story would be perfect for your report.
Bishop has a lot of knowledge on this sport. He wants to tell the world that it is not just for death defying extremists. Instead, for the responsible adult that wants to learn a new sport.

There are only 70,000 total mountain borders that compete with an amazing 7 million snowboarders. The target audience that Bishop has in mind is college-age females.

I hope you are interested in the story.

You can reach us at 607-329-0655

Sincerely Agency *

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PR Rookies